Martin Hui advises companies, founders, executives, and investors on legal, regulatory, commercial, and strategic matters involving artificial intelligence, digital assets, fintech, emerging technologies, strategic transactions, and mergers and acquisitions.

As Senior Advisor at Bellementis, Martin brings a rare combination of private practice training, financial institution experience, and in-house startup judgment to client work. He helps companies navigate complex legal and business issues where regulatory frameworks are unsettled, product decisions carry legal risk, and commercial execution depends on practical, cross-functional judgment.

Martin has experience as General Counsel of a leading web3 firm that provides technology and services to leading blockchain ecosystems. He has led legal, regulatory, governance, commercial, product, and strategic initiatives from the earliest stages to a global platform supporting major ecosystem partners. His work has included token and incentive program structuring, commercial agreements, governance frameworks, regulatory analysis, product counseling, risk management, fundraising support, and strategic transactions.

Martin also held legal roles at Morgan Stanley and Bank of Montreal, where he advised on investment banking, capital markets, corporate finance, securities, governance, regulatory, and transactional matters. He worked closely with legal, compliance, business, risk, and operational stakeholders across complex financial institutions, supporting investment banking and corporate clients on financing, advisory, disclosure, and risk issues.

Earlier in his career, Martin practiced in the corporate group at an AmLaw 100 firm in New York, where he advised public and private companies, financial institutions, and investors on mergers and acquisitions, capital markets transactions, securities law matters, corporate governance, and strategic transactions.

Martin’s practice is grounded in the judgment calls that define early and growth-stage companies operating in fast-moving markets. Clients rely on him for pragmatic, commercially oriented advice at the intersection of law, strategy, product, and regulation, particularly where traditional legal playbooks do not fully apply.